AIM was created so that we can all think about how our everyday spending can make the world a better place. Every day, Americans spend a total of $36 billion. All businesses, through the process of creating and selling products and services, have an impact on people – their employees, customers, and the community – and on the planet. However, until now we don’t have an easy way to tell which businesses are doing the right things for People and Planet. With AIM, anyone can easily view this data for their daily transactions. By using this data to help us spend with a conscience, we can encourage businesses to adopt better policies and practices.