Why does a specific business have a lower (or higher) than expected AIM score?


We work with partners to collect, analyze and score a wide variety of publicly disclosed data to calculate scores. There are thousands of data points, across a wide range of considerations that are measured in order to develop each business's AIM People and Planet scores. Though from time to time the score of a particular brand may differ from public perception, it is based on a great deal of in-depth and collaborative research. In some cases, businesses may simply not have disclosed enough sustainability data, which may result in a lower than expected score.