Why is AIM revolutionary?


For the first time in history, we are providing everyone with the ability to see their own daily impact by directly embedding sustainability scores into customers’ transaction data. This gives you an easy way to find out if a business’s social and environmental practices align with your values – and allows you to adjust your spending habits accordingly. Investors have long benefited from data on businesses’ social and environmental practices to help them make better investment decisions. Now you, as an individual, can benefit from this data as well, by using it to make better spending decisions.