What are Aspiration's fees? What is "Pay What Is Fair?"


At Aspiration, you decide how much to pay us. We’re confident enough in our products and in the honor of our customers to trust you to make this decision. We call this “Pay What Is Fair”. We feel this fee model is fair to you, and in turn, we’re counting on you to be fair to us.

We will not earn a cent from you other than the fee you select. 

Most financial firms impose a flat management or service fee on their customers. That means you pay them a set amount no matter how well the investment does, how hard they are working, or how much you like what the bank or the company stands for overall. Not only do we think this is wrong, we feel it is disrespectful to customers. “Pay What Is Fair” gives us a daily incentive to work hard for you and live up to our mission; something that no other firm has done before.

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