What are Aspiration's fees? What is "Pay What Is Fair?"


At Aspiration, you decide how much to pay us. We’re confident enough in our products and in our customers to trust you to make this decision. We call this optional fee “Pay What Is Fair.”

Most financial firms impose a flat management or service fee on their customers. That means you pay them a set amount no matter how well the investment does, how hard they’re working, or how much you like what the bank or the company stands for. Not only do we think this is wrong, we also feel it’s disrespectful to customers.

“Pay What Is Fair” gives us a daily incentive to work hard for you and live up to our mission; something that no other firm has done before.