How are the nonprofits in each group chosen?


We have partnered with Bright Funds to create curated sets of donation options. These baskets represent a pool of non-profit organizations chosen for their ability to make progress in resolving the complex issues they represent.


Each non-profit undergoes a rigorous, proprietary process to assess their work prior to being selected into a group. Leveraging assessments done by reputable third party groups such as GiveWell, Philanthropedia, CharityNavigator, CharityWatch and Universal Giving, organizations are then assessed based on a unique point system to determine whether they are a good fit. If so, they are placed in a charitable "cause" where they are able to make a significant impact and monitored quarterly to ensure they continue to do so.

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