We decided to discontinue the Aspiration Impact Measurement (AIM) score and cash back program in August 2024. After careful consideration, we realized that the scores were not providing our customers with the meaningful insights we intended. Instead, we've introduced the Green Marketplace. This new program helps climate-conscious consumers easily find climate-friendly options and earn cash back on everyday purchases.
Click here to learn more about the Green Marketplace and view the full list of participating merchants.
Click here to learn more about why we discontinued AIM.
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