Every day, members of the Aspiration community are reforesting our planet by planting trees with every purchase - and, together, we’re already planting millions of trees every year. We’ve done our best to create a simple and transparent way for our customers to trust that they’re truly making a difference.
How do we do that? Behind the scenes, our team records all trees we commit to planting on behalf of our customers and partners. We then work with a variety of tree planting partners across the globe on various reforestation projects, only after completing a lengthy due diligence process for each partner and project. That’s how we make sure that the tree planting is ethical, thoughtful, and sustainable.
We then distribute our tree planting commitments across our various partners. One they receive the funding for their reforestation initiatives, they begin the planting process, which can take up to 18 months. We report and provide updates on the total amount of trees our tree planting partners are actively in the process of planting.
To reforest sustainably takes both time and careful planning. First, it’s important to make sure that any reforestation project restores an ecosystem and its natural biodiversity. Our tree planting partners must plant native species local to the region and ensure that the planting mimics a natural process, not just monocropping forests. Prior to planting, seedlings may be grown in nurseries to ensure quality and germination. Our partners also research and plant native agroforestry species to support local communities with food security.
Second, planting millions of trees takes a lot of work! It’s essential to us that any reforestation project we support makes a positive socioeconomic impact on the community in which we’re planting. We make sure our partners employ folks locally and provide them with a reliable, steady source of income.
Third, planting a seed is just the beginning. All initiatives are monitored to ensure seedling survival rate (in case more planting needs to be done), invasive species growth, and long-term reforestation. To do this, our partners work with local governments to secure written agreements designating the restoration sites as protected in perpetuity, as well as setting aside funds to hire long-term forest guards.