My personal Aspiration Impact Measurement (AIM) score


Where do I find my personal AIM score?

Your personal AIM scores are available within the Aspiration mobile app and they update in real time with every debit transaction you make (provided it’s with an AIM-rated business).

Once you’ve made at least one transaction at an AIM-rated business through your Aspiration debit card, you’ll see the AIM halo appear around your image on your app.

Tap on your AIM halo or the Impact button to reach the main screen. From there, you can explore your score, business transactions and history, and see any similar merchants.


Is my AIM data private and protected?

Yes. Your AIM data is protected, private and only visible to you. Of course, we encourage you to talk about AIM and share your personal AIM score with friends!


How do you calculate my personal AIM score?

Your personalized AIM score is calculated using our proprietary algorithm that takes into account your spending history and the AIM People and Planet scores of the businesses where you shop.